“A voice in my head says, ‘These people need a lot of things,
but they don’t need a Coke.’ I almost threw up.”
– Jeffrey Dunn, former Coca-Cola executive, had an epiphany
whilst on a marketing trip to target impoverished areas of Brazil.
Note that due to globalization, statistics have shown that the introduction to Western fast foods has also increased obesity in non-Western countries – the "globesity epidemic". Of course, it's also attributed to lifestyle choices and the overall decline in physical activity, but food is our fuel and we've been taking it for granted.
We, as consumers, do have a choice. Time to stop reaching for the "convenient" packaged option and take control of your food choices. Stick to whole foods, go organic, go local, know where your food comes from, and most importantly, COOK! It's a step in the right direction to a healthier life. The more people can affirm this choice, the more hopeful it will be to putting an end to all the harm these food conglomerates have caused.
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