Friday, February 22, 2013

If you haven't read this New York Times article: The Extraordinary Science of Addictive Junk Food by Michael Moss, please do, for an extensive report and insights on how food conglomerates function. How food scientists research to find the "bliss" point to make a product addictive, the solution of adding MORE sugar, salt and fillers to all these processed foods to keep their appeal. Obesity, heart disease, is rife in Western society, and these companies have no morals when targeting their products to impoverished nations. 

“A voice in my head says, ‘These people need a lot of things, 
but they don’t need a Coke.’ I almost threw up.” 
–  Jeffrey Dunn, former Coca-Cola executive, had an epiphany 
whilst on a marketing trip to target impoverished areas of Brazil.

Note that due to globalization, statistics have shown that the introduction to Western fast foods has also increased obesity in non-Western countries – the "globesity epidemic". Of course, it's also attributed to lifestyle choices and the overall decline in physical activity, but food is our fuel and we've been taking it for granted.

We, as consumers, do have a choice. Time to stop reaching for the "convenient" packaged option and take control of your food choices. Stick to whole foods, go organic, go local, know where your food comes from, and most importantly, COOK! It's a step in the right direction to a healthier life. The more people can affirm this choice, the more hopeful it will be to putting an end to all the harm these food conglomerates have caused. 

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